Last Thoughts

The key to dramatically increasing your profits through Adsense is in the
numbers. The only thing separating you from a $20 a day profit and a $200 a day
profit is the numbers. If you do more of what you are already doing, the numbers
will take of the rest.
But be intelligent about it, too. Be smarter than the next person. Set up and then
use your Procedures. Make that Goal List that we explored earlier and then
achieve those goals, one at a time. Outsource when it is the smart thing to do.
Never be afraid to ask for help.
This business is about volume. You should ask yourself as often as possible,
“How many markets are you going into this month?" Your answer to that
question, more than almost anything else, will determine your success.
Once you know how many markets you want to open in a given month, sit down
and plan out each step that must be taken in order to make that goal happen.
Use the assembly line method we spoke of earlier. Do your work in batches
rather than one site at a time. Find good people who can help you with keyword
research, website design and maintenance, and other tasks.
18
Keep a close eye on your results from each site or page. When you notice
something has changed, increase or decrease in profits, get in there and try to
track down the problem. Testing is the key to success in this business, and it is
not something that you only have to do one time and then forget about it. Testing
your sites, testing your content, your keywords, your key phrases, all of that is
crucial to you staying on top.

Tip #9: Avoid the "Advertise on this site" program

Sometimes what is good for someone else is not good for you. This is one of
those occasions.
Google's newest enhancement to their Adsense program is the “Advertise on this
site” program. We hate it, and we suggest you not use it.
Here's how it works:
By allowing "OnSite Advertiser Signup" on your sites, Google automatically
posts a link at the top of all your ads. The premise is that a potential advertiser
will visit your site, decide they want to advertise on your site, and click that
Google link to signup.
On the surface it sounds like a good idea. But when we tested it, it cost us money
to tune of a 9% drop across the board.
We're not sure what caused this but we do have my suspicions:
First, it was another link on my sites. As mentioned above, the more links you
have, the less money you make. And in this case, the only way to be paid
through this link is if someone actually fills out the form and signs up. That does
not happen very often, if ever.
The second reason we feel this “enhancement” cost us money is that the ad itself
makes my other ads look less like resources and more like ads. It's bad enough
that Google still puts that unsightly and annoying "Ads by Gooooooogle" line
across the top of your ad block, but adding another "Advertise on this site" link
right next to it really pushes it over the edge. People hate advertising when it is in
their face. What do they do? They leave. Fast.
Third, very few advertisers, at least those who are serious, are going to be willing
to agree to advertise on your site and your site alone. It is simply not good
business to be tied to one site (even if that site belongs to you) and most people
will not agree to that. We know we would never agree to participate in something
like that, something that restrictive. We can’t blame others for not wanting to do it
either.
Most of the people we have talked to have also experienced a decline in
earnings when the ad appeared on their sites. If you have it on your pages, you
should consider dropping it.
"OnSite Advertiser Signup" is activated by default at Google. Unless you tell
them you do NOT want to participate in the program, they will turn it on.
It is easy enough to check and to fix. Log in to your Adsense account and click
on the "My Account" link. Scroll down to the bottom and look for the line that
says: OnSite Advertiser Sign-Up. Make sure this says "You are not currently
subscribed to Onsite Advertiser Sign-Up". If it doesn't say that, click the "Edit"
button and unsubscribe.
Now, it may take a few days (perhaps longer) for the code to update across all of
your pages, but eventually it will vanish, and hopefully your profits will increase.

The best way to get indexed and crawled by search engine bots is by getting
links from other websites that are already indexed in the search engines. Then
when the search engine bots will crawl the site that is pointing to your site it will
notice the link to your site and after a few days will start crawling your site and
pages.
There are a lot of ways to get links from other sites and I will mention a few
1) Link exchange with other websites that are on the same theme as your
site (link exchange done wrong can get your site ban by search engines)
2) You can submit your sites to search engine friendly directories.
3) You can write articles and submit them toy article directories
4) You can use companies that their expert is linking for example
http://www.text-link-ads.com/
There are a lot of other ways to gain links to your sites, the above are very easy
to use and implement. Of course you can outsource the link building tasks if you,
as we do!
Links is one of the most important things to get to the top of the search engines,
if done correctly.

Tip#8. Sell the Click...

Google policy strictly forbids you from writing out, “Click on the links below”. They
do that to protect the advertisers, and to keep things fair for each advertiser.
However, if you can “suggest” that your visitors click on the links (without actually
saying it in print), your CTR will be greatly increased.
15
Many people have tried many methods of doing just this thing. Some have tried
using arrows and other graphics that point to their ads, in the hopes of pulling
visitors in, but, be warned, Google seriously frowns upon this type of behavior.
What they don't mind, however, is if an image appears next to your ad block, and
if that image just so happens to catch the eye, well…
More subtle, but still highly effective, is to have an unrelated image sitting next to
your ads. For example, if your page is about a particular magazine, you may
want to include a photo of the editor of that magazine next to the ads. The photo
of this editor will naturally draw the eye toward it. At the same time, Google would
not mind this photo being there because it directly relates to the content of the
ad.
Another way to “sell” the ad is to place the article below the ads and below the
fold so that the visitor does not see immediately see it. Now this is highly
aggressive and may cause trouble for you with Google, so use at your own
discretion.
If you want to be less aggressive, make sure you include plenty of resources in
the article below the ads. Keep in mind what we discussed earlier that the more
content and links the lower your CTR will be. In this case, it is very good advice
to test, test, test.
The last tip for this section is so simple and easy to use it is nearly insane. When
you write your paragraph or two of content, make sure you end the last sentence
of the last paragraph with an ellipse.
Like this …
Generally speaking, when people begin reading something they want to finish it.
By leaving them hanging with the ellipse, you are inviting them to click on the link
to read the rest of the content. It makes it appear as if the article continues on
one of the pages being linked to, and many times they will click on the link just to
get to the rest of the content.

Tip#7. Fewer Ads Better

When Google raised the ad block limit from one per page, to two, and then later
to three, many marketers decided it would be a good idea to go ahead and max
out the number of ad blocks on their pages.
That was not a good idea and many of these marketers have suffered from it.
It is important for you to remember that when you publish Google AdSense ads
on your pages, Google is effectively syndicating their Adwords ads, which is a
pay-per-click advertising network.
14
What that means is the ads at the top of the page are there because the
advertisers for those ads are paying more (for the better placement) than the
advertisers with ads at the bottom of the page.
What this means to you is if you max out the number of ad blocks on your page,
you will go from having 4 ads to having 12 ads. This is assuming that you are
using the large rectangle ad block. The math: 4 ads per ad block and 3 blocks
equals 12 total ads.
At first glance you might consider this to be a good change, one that should be
more profitable for you, right? After all, the more ads you have available the more
chances you have of getting a click. Seems to make sense, doesn’t it?
Actually, it is not a good thing for you because it can very easily and very quickly
cut into your profits.
Why?
My tests in this matter have shown us that not only do we get fewer clicks the
more ads we have on a page, but we also earn much less for every click that we
do get.
we decided that this only makes sense.
If the top ad on your page pays you $0.50 per click, there is a very good chance
that the bottom 4 all pay less than $0.15. In essence, by increasing the number
of ads, you are trading higher-priced (higher paying) clicks for lower-priced (lower
paying) clicks.
We tested several pages of my own and decided that 4 ads is usually the golden
goose. However, this is not a hard and fast rule that must be observed at all
times. Occasionally, a 2 ad block pulls the best combination of earning-per-click
(EPC) and click-through-rate (CPC) which is exactly what you want.
My advice is if you're using more than one ad block on your page, test that same
page with just a single block and careful keep track of the results. Odds are you
will make more money by decreasing the ads.

Tip#6. Use Fewer Links

This secret revolves around mathematical probability and common sense. If you
have 25 links to other webpages on your page, and only 5 of those links are
AdSense ads that pay you, chances are pretty good that you visitors will click on
the links that do not pay you.
Having too many links that do not pay is even more damaging to your CTR than
having too much content on the page.
Placing your AdSense ads at the top will help some, but you are still going to lose
a lot of traffic by giving your visitors the option to click away via a link that doesn't
pay.
So how can you deal with this challenge?
1) You can put the non profitable links at the bottom of the page
2) Each link should open in a new browser using the html target="_blank"
tag

Use relevant content related to the theme

There are a lot of places where you can borrow content and articles as long as
you credit the writer with a link to his/her site. The best content is an original
content, however building a huge network of sites writing articles yourself or
outsource the writing tasks to other ghostwriters is time consuming and very
expensive. We use other people articles, once combining more then one article
on a page, make the page an original page.

The Adsense Formula for money making

I often get asked what the secret is to making money with Google’s AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. “What’s the magic formula?” they ask me. If they’re non-technical, I point them straight to my first AdSense book, make easy money with Google, and assure them that they’ll learn everything they need from it. They may think it’s hard, but it’s not.

But what about the technical people? By this I mean the people who’ve already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts. What is the “AdSense formula”?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense “secret” directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:

• Increase the number of clicks, and/or
• Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It’s an obvious formula, yes, but it’s amazing how many people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

• Increase the traffic to the site, and/or
• Adjust the ads to make them more “clickable”

Getting traffic is hard and takes time, so don’t look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT “buy” traffic or use “link farms” or other dubious techniques. Other tips for getting traffic:

1. Publish articles, even free ones, with links back to your site.
2. Include a link to your site in the signature at the bottom of your emails or in any forum postings you make (if the forum allows it).
3. Participate in forums/groups related to the content of your site or blog. The key is to participate, not lurk, and don’t just post messages promoting your site.
4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won’t help your search engine rankings, but it may allow others who are reading those comments to find your own site.)
5. Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.
6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map for AdSense publishers.
2. Choose the best AdSense ad format that works for your site.
3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

• Carefully targeting your content, and/or
• Filtering out and avoiding low-paying ads

Content targeting isn’t just about creating relevant, unique content. It’s also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

• Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the “generic” terms.
• Ensuring that the keyword density of the content favors the higher-paying keyword variations.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

1. Use AdSense’s competitive filter mechanism to screen out the ads that you don’t want.
2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the “less is more” strategy favors the higher-paying ads.

There’s No Magic

As you can see, there’s no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn’t mean it’s easy to apply the formula. It takes time and effort to do it, just like most things.

Copyright 2005 by Eric Giguere. Permission is granted to reproduce the article in electronic newsletters or on websites provided that the complete article text is included, unchanged, and that neither the copyright declaration nor this license are removed.

(Source : http://googleasens.blogspot.com)